Belgian Cycling Factory expands global reach

Source: BRAIN

Belgian Cycling Factory, home to premium brands Ridley, Eddy Merckx, Nukeproof, and Aeres, is excited to share the news of its growing international presence. 

As part of the brand's global expansion strategy, they are proud to welcome a fantastic lineup of new distribution partners across Europe, the Middle East, the Americas, and Asia.

Newest partners joining the BCF family include:

• Cara Trade ‚Äì Ireland & Northern Ireland
• Zookee ‚Äì Now also active in Poland, Slovakia, and Hungary
• A2U ‚Äì Slovenia
• Keindl Sport ‚Äì Croatia
• All That Ride Sport ‚Äì Turkey
• Mondo Frames Distribution ‚Äì Romania
• Trilife ‚Äì Bahrain & Saudi Arabia
• TheBikeStudio ‚Äì Puerto Rico
• Taishan Ruibao Composite Materials Co. Ltd ‚Äì China
• Wunpang Bicycle ‚Äì Hong Kong
• Pentagon Asia ‚Äì Taiwan
• H2C ‚Äì Malaysia

Edward Vlutters, BCF International Business Development Director, shared: "We're thrilled to welcome these partners into our growing network. Expanding our international reach ensures more riders around the world can enjoy our quality bikes.

Jochim Aerts, BCF CEO, added: "Building strong partnerships beyond our dealer-direct markets is an essential step in becoming a truly global player in the cycling industry."